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Today's date: 9/5/2010

Contact Sheri:
Email: sheri@smsmediagroup.com
Skype: SheriWells
Phone: 1-888-681-3965 x707
Network with me on: Linkedin

Highlights:
Mobile Apps are Big, Text Bigger: AdWeek reports SMS continues to dominate because of its simplicity and reach. Nearly every cell phone in the U.S. is capable of text messaging. In comparison, only 18 percent of U.S. phones are smartphones.
1.4 Trillion Text Sent in 2009: According to CTIA, there are now more than 285 million wireless users (91% of the population) in the U.S. Over 1.4 trillion text messages were sent in 2009.
1/3 of Teens Send 100 SMS a Day: The Pew Internet and American Life Project reports texting among teens surpasses all other communications. Half of teens send 50 or more texts a day. Girls age 14-17 send an average of 100 per day.
1/4 of Adults are Cell Phone Only: National Health Interview Survey reports that 23% of U.S. adults are cell phone only. The cell-only population continues to soar. Could this be the beginning of the end for consumer land line phones?
Mobile coupons on the rise: Yankee Group expects the number of mobile coupons to rise tenfold, with triple digit increases to follow in 2011 and 2012. Mobile couponing on track to increase distribution, use and redemption.
1 in 4 Americans Get News Via Mobile: According to a new report from Pew Research Center, 26% of Americans receive news on their cell phone. The study found that younger consumers are more likely get their news on their cell phone. Text NEWS to 53203.
5 Billion cell phones by mid 2010: The United Nations says 80% of the world population has cell coverage, and that cell phones are essential to social innovation. SMS communications from finance to healthcare strengthens community.
Mobile Ads to Grow 45% in 2010 to $3.8B: According to JP Morgan, mobile advertising forecasts to grow 45% to $3.8B in 2010 ($3.2 billion SMS advertising, $253 million mobile display, and $31 million mobile search).
Sheri Wells helps Voice of America Launch SMS in Swahili: VOA now sending breaking news headlines along the eastern coast of Africa with SMSdelivery™ Hosted Platform PRO International edition.
SMS Gateway now in over 200 countries: For enterprises and developers that wish to develop their own SMS applications. Integration is quick and easy! Call us at 1-888-681-3965.
CellPhoneAds.com: By leveraging her messaging platform, Sheri has built a mobile ad network that enables advertisers to broadcast targeted offers to opt-in cell phone subscribers. Learn more.

Sheri Wells - Building a Mobile Media Empire that Stretches from Shanghai, China to Nairobi, Kenya

Technology Veteran, Sheri Wells, is putting together the pieces for a global media empire, and it's all built around her mobile messaging platform.

Aliso Viejo, California - Sheri Wells, also known as "the Mother of the Code," has been quietly building a mobile media empire with a messaging platform that stretches from Shanghai, China to Nairobi, Kenya and provides the foundation for her rapidly growing company, SMS Media Group.

Sheri is recognized as one of the leading SMS messaging experts in the world, and has launched text messaging campaigns and applications in over 200 countries for media brands and government agencies including Reuters, Nielsen, and BBG.gov.

Her lifestyle is that of a striving rock star: long days and late nights on her keyboard. Sheri does not fit the typical executive mold and is a breath of fresh air in a male dominated industry. While styling her four-inch platform heels, she leads her business with class and an expertise that has attracted some of the world's biggest brands.

Under the direction of Ms. Wells, SMS Media Group has developed the most powerful text messaging applications in the industry. "We now have an arsenal of applications", says Sheri.

By leveraging her messaging platform, Sheri has built a mobile ad network that enables advertisers to broadcast targeted offers to opt-in cell phone subscribers. If an advertiser wants to send a promotion to 100,000 people at lunch-time in New York City, Sheri is the one to call!

Sheri's management style is quite different from other CEOs. She is not looking to provide jobs, she is looking to provide opportunities, and gives her staff the freedom to create and bring new ideas. "Im looking for people that want to be here everyday, nights, and weekends," she says, "I'm looking for passion and enthusiasm."

SMS Media Group was recently featured as one of the top twenty private technology companies at the 5th Annual Houlihan Lokey Technology Conference.

For more information on Sheri and her company, go to http://smsmediagroup.com


Latest News

Retailers to Drive Mobile Advertising to $12 Billion U.S. by 2015

The future of mobile marketing will be coupons that drive consumers to ecommerce sites to make a purchase.

According to new report, Mobile Marketing & Retail Strategies by Juniper Research, the mobile retail market will be worth a whopping $12 billion in the U.S. by 2015. The report states that the current mobile retail marketing is $4.1 billion and is expected to grow by 24% annually over the next five years.

Mobile offers retailers a fantastic way to stay in touch with consumers when they are on the go with opportunities ranging from SMS coupons to mobile ecommerce. Mobile coupons and advertising will comprise of the majority of the revenues generated.

Retailers are currently testing out the various mobile ad platforms with ad-hoc campaigns that fall into two categories: mobile web and SMS marketing. Howard Wilcox, report author and senior analyst from Juniper Research says, "as digital ad spend is increasingly transferred into the mobile space, then mobile advertising will gradually reel in and overhaul coupons."

The future of mobile marketing will be coupons that drive consumers to ecommerce sites to make a purchase. "Everything that can be done on the Internet, can now be done on the cell phone," says Sheri Wells, mobile marketing expert and CEO of SMS Media Group. This represents an exciting opportunity for merchants looking to engage consumers and drive retail sales.

Through SMS marketing, retailers can communicate with their customers on a regular basis offering coupons, promotions and sale announcements. Retailers need to catch up to the existing mobile technologies and opportunities available to them. The majority of online retailers do not have a mobile e-commerce site yet, which represents a huge opportunity for developers. Most retailers also are still not capitalizing on the text messaging trend of building an opt-in mobile subscriber database that they can send offers to.

The opt-in database is an asset that retailers cannot afford to miss out on. SMS coupon broadcasts to a retailers' customer database can generate extremely high response rates ranging from 5% to 25%. When an SMS broadcast is used in parallel with a mobile ecommerce site, recipients can click right on over to make a purchase with their mobile device.

Retailers can easily launch an SMS list for their customers to opt-in to by leveraging existing SMS platforms. One such service is SMS Media Group's SMSdelivery Hosted Platform. It provides an easy-to-use, web-based interface that manages lists, subscribers, broadcasts and reporting of SMS campaigns. The platform also has a mobile web design tool for creating mobile web sites that really brings the entire mobile strategy together using a single service.

For more information about the Mobile Marketing & Retail Strategies report, visit http://juniperresearch.com/

To learn more about SMS Media Group's SMSdelivery platform, visit http://smsdelivery.com


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